Price It Right- Attract Buyers

Pricing your property competitively will generate the most activity from agents and buyers.

Pricing your property too high may make it necessary to drop the price below market
value to compete with new, well-priced listings

Pricing Misconceptions

It is very important to price your property at competitive market value when we finalize the listing agreement.

Buyers and Sellers Determine Value:

The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today's market.

Buyers make their pricing decision based on comparing your property to other properties SOLD in your area. 

Historically, your first offer is usually your best.

Price Ahead of The Market - Buyer's Market

If sellers find themselves in a market with falling home values, they can end up chasing the market down, because home values are always falling faster than their price reductions.

Price Right- Time on Market Works Against You

If you want to compete, be competitive.

  • The buying market has a short attention span.
  • Pricing your home right the first time is key.
  • Proper pricing attracts buyers.
  • An overpriced house will not sell.
  • We want to generate offers before the market moves on to newer listings.

Price Competitively - The First 30 Days Are Critical

The Right Price is Important.

  • A property generates the most interest when it first hits the market. The number of showings is greatest during this time if it is priced at a realistic market value.
  • Starting too high and dropping the price later misses the excitement and fails to generate strong activity.
  • Many homes that start high end up selling below market value.

Pricing Your Property

This is about strategy.

I have based your recommended price on:

  • A detailed, custom market analysis.
  • The unique characteristics of your home and its setting.
  • My expertise in the real estate market.

My primary goal is to net you the most money possible.

I believe this pricing plan, matched with my 14-step marketing plan, will draw agents and buyers to your home and position it as a highly appealing, highly competitive property.

  • The buying market has a short attention span.
  • Pricing your home right the first time is key.

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